Mazda Design | Mazda of Fort Walton Beach, FL, Near Niceville & Pensacola
BREATHING LIFE INTO SHEET METAL
We engineer cars that deliver pure driving joy. That starts with alluring design that conveys soul and personality. Design that is uniquely Mazda. Each and every car in our lineup is made to appeal to the senses, and design is the language we use to communicate that. Because we believe your emotional response to them is just as important as their mechanical response to you.
In the same way that an artist wants to evoke a response from his audience, we want to design cars that spark emotion in drivers. Only human hands can create true art and so this is where our process begins. We call it ” Preparation,” and it rarely includes anything car-like. Rather, we experiment with forms that we find exciting or pleasing and translate these ideas into fabrication, where the human hand always plays a vital role.
The diligent care that goes into design and fabrication continues during the paint process. The color designer and master painter work together to make sure the designer’ color is translated perfectly onto the newly built cars. A combination of precise mixing and expert application technique ensures that the color and finish are worthy of such breathtaking designs. The Soul Red Crystal Metallic color is a beautiful example of what can be achieved through this meticulous application process.
Once the initial design is finalized, it goes to an expert fabricator like Koji Fujii who crafts it into a scale model. His goal is to create a model even ” perfect than the real car.” Every part of the car that will be visible to its occupants must be reproduced precisely. Revisions can also be made at this point, which is another example of Mazda’ collaborative design process. Quality is never compromised.
When a person looks at a Mazda, it’ our hope that they feel the urge to drive it. We want to reinforce this feeling when they step inside. Interior designers accomplish this by creating a feeling of enveloping comfort. After countless sketches and revisions, an environment is created that encourages a bond between driver and car. Our designers take great pride in every aspect of an interior being intuitively placed and pleasing to the touch. After all, people spend a tremendous amount of time driving and we want them to feel at home across all those miles.